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They are an extremely cost-effective marketing strategy as companies don’t have to invest nearly as much money as they would for other strategies. The advertisement is still way less expensive even while factoring into account the amount to be paid to the affiliates for promoting the product. Every company wants the highest possible return on investment and since affiliate marketing is a performance-based marketing strategy the money is only invested in affiliates who bring sales to the company. It has low starting costs and low costs to continue using this form of marketing.
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